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Tips: Shop Tab

Instagram recently updated their navigation with more of a focus on Shop. Shop is a new experience where people can discover products from brands and creators, browse curated collections, and purchase items they love all in one place. The Shop tab will also surface personalized recommendations, editors’ picks curated by the @shop channel, shoppable videos, and new product collections. The also added the Reels tab which will, of course, lead users to Reels, shortform videos similar to TikTok. Both tabs make it easier for people to find what they want on the platform and go there immediately. Below is some guidance that may improve your chances of surfacing on Instagram Shop. Create Shopping Content: The more products you have in your shop, the more opportunities you will have to be featured on Instagram Shop tab. There are three different ways to make your items shoppable: and younger. Look at consumer profiles. Add Products to Your Shop: Instagram Shop shows people products we think they’ll like. Use Shopping Tags in the Media You Post: Instagram Shop features photos / videos with shopping tags. Create Collections: Whenever you create and publish a collection, all those items become immediately shoppable. Brand collections are a key feature in Instagram Shop. Ensure High-Quality Metadata in your Catalog: Providing high quality information about your products better ensures customers discover your items

All About Reels

Shopping in Reels is a new way to share your favorite products, get discovered, and reach new audiences with short videos that entertain and inspire. Why Use Product Tags in Reels? Reach your followers and new audiences. Reels that feature product tags are viewable by your audience, but can also be discovered through both the Reels tab and Explore. Create an entertaining shopping experience. With the use of music*, editing tools and filters, Reels now provides an engaging and entertaining video shopping experiences on Instagram. Note: Checkout is currently available to US-based businesses only. *We recommend using the Reels music library and audio tools. To use pre-recorded audio, be sure you’ve obtained the appropriate license to avoid audio being removed from your Reel. Shopping in Reels How-to 1) Tag products: Once you’ve recorded your Reel, tap on ‘Tag Products’. 2) Select products: Add product(s) you featured in your Reel. You can also tag product Collections. 3) Publish your Reel: Post to your Feed and share to Stories to promote your new Reel. Make an Impact With Reels Stay relevant: Reels is all about what is new and trending. When creating your Reel, try to focus on timely topics, themes and cultural moments that will resonate with your audience. Surprise and delight: Pull the viewer in quickly and find ways to incorporate a surprise or twist into your content. Be authentic: Organically weave in product tags when it makes sense, without becoming overly commercial. Shopping in Reels Viewer Experience Viewers can discover your video in Feed, on your Profile, via Explore, or the new Reels tab. 1) Viewers can tap the Shopping Bag icon on the bottom of the screen to access your product list. 2) From there, they can add products to their bag. 3) When ready, viewers can checkout within Instagram. Create an Optimal Shopping Experience For Your Viewers Make sure viewers know how to buy. Show viewers how to make purchases by prompting them to ‘add to bag,’ and check out. In your description, remind viewers that your Reel is shoppable. Consider similar products. If a viewer is interested in the sneaker you feature in your Reel, they may be interested in other styles. Make the most of that shoppable moment by tagging similar items.* * Note: You can tag up to 30 products in each Reel.

New Feature: Community Content

Community Content is a new feature that will help you bring authentic content being created everyday by your community to your product details pages (PDPs), and eventually in your shop. Engage with the people that already love your products and bring compelling content to your shop, inspiring people to make a purchase. How to Request What People See The original content producer will be notified of the request, in their activity feed. If they accept the request, this new community content can be brought into shopping, on the PDP and featured in a section called “From the Community”. See here for details: https://www.facebook.com/help/instagram/260845561919807 Top FAQs for Businesses Q: Does this permission allow me to use the content offsite? A: The permission requested through the Community Content feature explicitly grants use on Instagram shopping surfaces only. This does not grant permission to use this content on any surface outside of Instagram Shopping. Q: What happens if a user rejects my request? A: If the original content creator does not approve the request, then brands will receive a notification that their request has been denied. In this case, the post will not be associated with the product, and will not appear on any Instagram Shopping surfaces. Posts that have declined permissions are not eligible to be requested again. Q: What happens if the content creator changes their image after I've requested permission? A: If the original content creator edits the image after it has been approved, then brands will be notified that the content has been changed. The status of posts and requests can be viewed via navigating to the Community Content settings manager, from "Settings" > "Business" > "Shopping" > "Community Content". Top FAQs for People Q: I don't want any of my content requested, can I turn this feature off? A: Yes. First go to Settings > Privacy > Tags. On this screen you will see the option to toggle "Requests From Brands" on or off. You can choose to turn these settings on or off at any time.
• For further details on how to manage this feature, please see the Help Center information here, on Community Content. Q: I am a creator, and I am only interested in paid offers, does this feature allow me to monetize my content? A: This feature enables brands to request permission to use content on Instagram Shopping surfaces. This does not constitute or support any exchange of value. Q: I gave permission to a brand to use my content, but I've changed my mind. Can I revoke the permission? A: Yes, you may revoke permissions at any time. In order to do so, go to the post you'd like to revoke permissions for, then tap the "..." icon at the top right of the post, which will open a menu of options. Select "Remove From Shops" from the menu. This will rescind permissions on the post and it will be removed from the brand's shop. #CommunityContent

Facebook's Top 5 Holiday Tips and Tricks

Below are Facebook's top 5 tips and tricks for holiday and post-holiday sales, with key instructional documents, compiled for your convenience. We’re also excited to announce that you now have access to our new Shopping in Reels feature! This allows you to tag products for sale directly in Reels. With all of Instagram’s media formats now unlocked for Shopping, sellers can maximize their distribution across all of our surfaces! Refresh Your Shop: Merchandise and share Top Picks via Collections
The best way to help buyers find your holiday picks in your Shop and to improve your distribution in Instagram Shop is to create product Collections. Don’t forget to use our swipe up to Collections feature. Make Your Products Tangible: Use Descriptions and Vivid Imagery in Product Details
Product Titles: Use this real estate to reference Exclusives, Gifts WIth Purchase, “Buy One, Get One” offers or other noteworthy info the shopper needs to know.
Product Descriptions: Make sure the shopper has the info needed to purchase with confidence. Sizes, Dimensions, Materials, Colors, Ingredients - all critical information that helps a shopper go from window shopper to buyer!
Product Imagery: Show different angles, different color variations or lifestyle images to help tell the full story of the product. Incentivize your Buyers: Use Discounts, Promo Codes & Rotating Banners in your Shop
We’re actively investing in new features to help you drive sales on our platform. You can create direct markdowns, set purchase minimums, require a promotion code and more.

Important note for third party platform sellers (ex: Shopify): if you create a custom discount (ex: a promo code) on the third party platform it will not automatically apply on Instagram as well. You would need to create the discount in Commerce Manager. However, if you set up a sale price in your catalog on a platform partner like Shopify, and then create a discount in Commerce Manager, you will be notified that you are applying a discount on top of sale pricing - at that point, you’ll see a list of impacted items and have the option to exclude sale priced items from discounts Make it Fun: Use Instagram-exclusive Formats to Engage Buyers
Create urgency and consistent shopping behavior by your followers on Instagram by launching promotions on a regular cadence that will be live for only 24 hours. Leverage the countdown sticker in Stories to drive excitement leading up to the promotion and be sure to use product tags in Feed and Stories using product tags during the 24 hour period.
Create a custom discount code for your favorite creators to share with their followers during a Live on Instagram. Encourage the creator to focus on a single product that they love and be sure to tag the product using Live Shopping to direct followers to the product.

Do you have a holiday video that racked up views last year? Tag “evergreen” IGTV videos with products. Make sure to tag a product in case it is resurfaced again this year!

Use Reels to present your discount codes in a unique and engaging way for followers. Be sure to include a strong and specific CTA in the content or caption directing followers on how to use the code on Instagram by entering it at checkout. Now with Shopping in Reels available to all sellers, you can tag the product directly in your post. Stay Top of Mind: Use Ads to Reach + Re-target Potential Customers
Leverage our ads with product tags to expand the reach of your shoppable products and drive engagement!

You can use any ad product (e.g., Dynamic Product Ads, ads with product tags) to target Shopping Engagement Custom Audiences, in order to re-engage your current shoppers and bring them back into the shopping journey. These audiences let you retarget shoppers that have viewed your Shop, viewed or saved a product, added to cart, initiated checkout, purchased, and more on Instagram. To start promoting your products, visit Commerce Manager, learn more in our Help Center, or open the attached set up guide.

Discounts Overview

View the complete guide on setting up discounts in Commerce Manager here. / You can set up discounts in Commerce Manager to offer special deals to your buyers. To set up, choose your discount preferences to apply to products. You can apply discounts to your entire shop, specific collections or selected products. / Make sure you're reflecting the same discounts that are displayed on your website to avoid any price discrepancy. If you are interested in using Instagram-exclusive incentives, please reach out to your Client Success Manager for details. / To help ensure a consistent buyer experience, Instagram only allows certain discount types. You won't be able to include additional or different terms with the discount. TYPES OF PROMOTIONS View the complete guide on Discounts in Commerce Manager here. This discount is cumulative with any other discount. If there are multiple discounts applied directly to a product's price, the lowest price will be used. Details - Discount type: - Fixed amount: Enter a $ amount off (i.e. $5 off shirt) - Percentage: Enter a % amount off (i.e. 10% off shirt) Rules and Restrictions You can apply minimum requirements to the discounted items. Customers can combine the "directly to price" discounts with discounts that apply to "qualifying orders" or "discount codes". If more than one discount is applied to the same product, then the lowest price is displayed to the customer. This discount is cumulative only with discounts applied directly to prices. Only one discount applied to qualifying orders can run at a time. Details - Discount type: - Minimum subtotal: Enter the minimum cart subtotal that a customer must purchase to receive the percentage discount (i.e. spend $50 get 10% off) - Minimum quantity: Enter the number of items that a customer must purchase to receive the percentage discount (i.e. buy 2 shirts, get 10% off) Rules and Restrictions Customers must meet minimum requirements to use this discount. Only one qualifying order discount can run at a time. This discount is cumulative only with discounts applied directly to prices. Customers can only apply one discount per order. Details - Discount type: - Fixed amount: (i.e. use promocode XYZ get $5 off) | Percentage (i.e. use promocode XYZ get 10% off) | Minimum subtotal (i.e. spend $50 and get 10% off with code XYZ) / Minimum quantity (i.e. buy 3 shirts can get 30% off with code XYZ) - Discount code: Enter Discount Code here. You have the option "make this discount one use per customer" Rules and Restrictions Customers can apply to orders with or without minimum requirements. You can create up to 100 unique discount codes. Discount codes are not case sensitive and can only contain letters, numbers and underscores. You can reuse a discount code if it's from an expired discount. You can limit discount code redemption to once per customer. #Promotions #Discounts

Getting Started Guide

Checkout on Instagram has become the next big revolution in digital shopping, allowing Instagram users to discover products, add to cart, place an order, check order status and cancel & return all without ever leaving the app. But, with new features being released each month, you may be wondering where to begin and how to optimize your investment. In this guide we’ll help you explore all things Checkout from working with creators to promoting your shop.

New Feature: Instagram Reels

Reels invites you to create fun videos to share with your followers on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools. You can share reels with your followers on Feed, and make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage. How to Create a Reel Select Reels at the bottom of the Instagram camera. You’ll see a variety of creative editing tools on the left side of your screen to help create your reel, including: Audio: Search for a song from the Instagram music library. You can also use your own original audio by simply recording a reel with it. When you share a reel with original audio, your audio will be attributed to you, and if you have a public account, people can create reels with your audio by selecting “Use Audio” from your reel. AR Effects: Select one of the many effects in our effect gallery, created both by Instagram and creators all over the world, to record multiple clips with different effects. Timer and Countdown: Set the timer to record any of your clips hands-free. Once you press record, you’ll see a 3-2-1 countdown, before recording begins for the amount of time you selected. Align: Line up objects from your previous clip before recording your next to help create seamless transitions for moments like outfit changes or adding new friends into your reel. Speed: Choose to speed up or slow down part of the video or audio you selected. This can help you stay on a beat or make slow motion videos. Reels can be recorded in a series of clips (one at a time), all at once, or using video uploads from your gallery. Record the first clip by pressing and holding the capture button. You’ll see a progress indicator at the top of the screen as you record. Stop recording to end each clip. Once your reel is ready, move to the share screen, where you can save a draft of your reel, change the cover image, add a caption and hashtags, and tag your friends. After you share your reel, it will live on a separate Reels tab on your profile, where people can find the reels you’ve shared. If you also share to your Feed, your reel will appear on your main profile grid, though you have the option to remove it. For more information on Reels, visit the official landing page here. #Reels #NewFeatures

Tips to Start Tagging: Live

SHOW YOUR PRODUCT IN ACTION WITH LIVE TAGGING With a reported 700 million users on Instagram each month, Instagram Live is not only a great way to interact with followers, but it’s also the ideal medium for demonstrating products. Here’s how to use Live Tagging: Note: As of December 2020, you can now launch a product DURING a live! At the time of product launch, a 'confetti' effect will display and the countdown will change into an "Add to Cart" button, allowing viewers to shop and purchase the product, all without leaving the Live broadcast. Tap the Camera icon in the top left of Feed or swipe right from anywhere in Feed, then scroll to Live at the bottom of your screen Tap Shopping Bag to tag your product(s): search for product(s) to be available for purchase during your Live Go Live: Tap Live to begin your live stream Pin Product: during your live stream, you can pin up to 1 product at a time Tap the Shopping Bag icon on the bottom right of your screen Confirm the product you’re using by tapping Pin Once you pin a product your live audience can easily tap to buy Expert tip: To ensure shoppers are educated on how to buy, write a comment detailing step-by-step instructions and tap to pin it during your Live broadcast. #LiveTagging #InstagramLive

Instagram Shopping Holiday Guide

With the holiday season fast approaching, the Instagram Shopping team developed a suite of resources to help businesses succeed during one of the most unique holiday seasons yet. Check out this landing page to view all of the guides on topics like Ads, tagging products and more. #Guide #Holiday #InstagramShopping

Live Shopping Case Study: Dragun Beauty

*Originally published by Facebook. Dragun Beauty leveraged Nikita Dragun's avid Instagram community to feature her recently launched product during a Live Shopping experience. Nearly 43,000 viewers tuned in to get ready with Nikita and shop her look in real time. Not only did Nikita provide a tutorial on how to use the new product, but she revealed the backstory of why it was created and how it works together with other Dragun Beauty products to complete the look. @nikitadragun drove product discovery with 33,000 PDP impressions. Viewers added 5,000 products to their Shopping bags for later consideration, getting further down the purchase funnel. "I started my career on Instagram and my audience has watched me grow on the platform, as well as grow my business. I wanted them to have everything at their fingertips, so it was amazing being able to sell directly without having to leave the app." - Nikita Dragun, Founder, @dragunbeauty PRO TIPS Keep it real! When using Live Shopping, be your authentic self. Nikita maintained her signature style and sense of humor that her audience has come to expect. Dragun Beauty used the Product Launch tool to build excitement around the release of their newest Color Corrector. 3. Dragun Beauty posted in Feed and Stories continuing to familiarize their audiences not only with the product, but with the Checkout experience. 4. Founder Nikita Dragun used Shopping for Creators to promote on her handle via Stories, providing another opportunity for fans to purchase. 5. The Shopping for Creators enablement allowed Dragun Beauty to launch Live Shopping with Nikita Dragun as a way to show the new product in action. #LiveShopping #CaseStudy

How to: Create a Promotion

With the holidays fast approaching, chances are you're gearing up run to a promotion. In this article, we'll take you through the two ways to drive sales on Instagram Checkout. P​lease note: If you need to enter a coupon code to receive the sale price on your website, let your team at ShopRunner know so we can update our order placement instructions. / ​Option 1: Hardcode the Sale Price Change Update your Feed to add in a sale price Note: If you are using scraping instead of Feed, price changes will take up to 24
hours to be shown on Instagram. / ​Option 2: Add a Promotion in Commerce Manager Facebook currently supports a percentage off on either the entire shop or a
subset of the shop. How to Add A Promotion
1. Select Promotions > Promotions from the left navigation of Commerce Manager: 2. Create new promotion: 3. Select percentage off + run dates: 4. Select all Instagram products or create a product set of specific products for the promotion: 5. Name your promotion. Note: Customers will see this name on the Instagram post. 6. Review and Publish. #HowTo #Promotions #Promotion #CreatingASale

Collections Setup Guide

1) Log into Commerce Manager. You may need to create an account. 2) Navigate to Shops on the menu. 3) Click Edit 4) Click + Add New 5) Click Collection 6) Click Create New Collection 7) Click Confirm 8) Enter your Collection name and select products from your catalog. You can have up to 30 characters (including emojis) for your collection name. 9) Select Confirm Review: Once you confirm the details, the collection will be submitted for review. After you create a collection, Facebook reviews it to ensure your products comply with their Commerce Policies before customers can see them. Reviews are typically complete with 24 hours. User the Layout tab to add collections to your shop and arrange the order they appear. Under Featured Collections on the left side of the screen, select the Collection. Then under collections on the right side of the screen click the bubble next to the collection you want to appear at the top of your shop on Instagram. Look under Shop Preview to see what your shop will look like. Use the Style tab to update the appearance of the text and buttons on your collections. Once you are happy with your layout and design, select Publish Updates.