Updated: Feb 3, 2021
SHOW YOUR PRODUCT IN ACTION WITH LIVE TAGGING
With a reported 700 million users on Instagram each month, Instagram Live is not only a great way to interact with followers, but it’s also the ideal medium for demonstrating products. Here’s how to use Live Tagging:
Note: As of December 2020, you can now launch a product DURING a live! At the time of product launch, a 'confetti' effect will display and the countdown will change into an "Add to Cart" button, allowing viewers to shop and purchase the product, all without leaving the Live broadcast.
Tap the Camera icon in the top left of Feed or swipe right from anywhere in Feed, then scroll to Live at the bottom of your screen
Tap Shopping Bag to tag your product(s): search for product(s) to be available for purchase during your Live
Go Live: Tap Live to begin your live stream
Pin Product: during your live stream, you can pin up to 1 product at a time
Tap the Shopping Bag icon on the bottom right of your screen
Confirm the product you’re using by tapping Pin
Once you pin a product your live audience can easily tap to buy
Expert tip: To ensure shoppers are educated on how to buy, write a comment detailing step-by-step instructions and tap to pin it during your Live broadcast.