Tips: Shop Tab

Instagram recently updated their navigation with more of a focus on Shop. Shop is a new experience where people can discover products from brands and creators, browse curated collections, and purchase items they love all in one place. The Shop tab will also surface personalized recommendations, editors’ picks curated by the @shop channel, shoppable videos, and new product collections. The also added the Reels tab which will, of course, lead users to Reels, shortform videos similar to TikTok. Both tabs make it easier for people to find what they want on the platform and go there immediately.


Below is some guidance that may improve your chances of surfacing on Instagram Shop.

  • Create Shopping Content: The more products you have in your shop, the more opportunities you will have to be featured on Instagram Shop tab. There are three different ways to make your items shoppable: and younger. Look at consumer profiles.

  • Add Products to Your Shop: Instagram Shop shows people products we think they’ll like.

  • Use Shopping Tags in the Media You Post: Instagram Shop features photos / videos with shopping tags.

  • Create Collections: Whenever you create and publish a collection, all those items become immediately shoppable. Brand collections are a key feature in Instagram Shop.

  • Ensure High-Quality Metadata in your Catalog: Providing high quality information about your products better ensures customers discover your items


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