New Feature: Shopping in Live Rooms

Updated: Mar 23

We’re excited to announce a brand new Instagram Live feature: Live Rooms, launching on March 5th! Before, brands had the ability to go live with one guest, now Facebook is doubling up on with Live Rooms, so you can go live with up to three guests (4 people total in a Live). This ability will extend to Live Shopping broadcasts for eligible businesses and creators using checkout on Instagram.

By collaborating with others, Live Rooms can help you get discovered by new audiences, where your live guests’ followers can follow you during the live. See below for what this new experience will look like.

How does it work:

  • First, open the Instagram Camera (swipe left from anywhere) then go live

  • Tap the new “Rooms” icon (the one that looks like a camcorder!), now to the side of your stream

  • You’ll see people who have requested to go live with you at the top of your screen, and can also search for a guest to add

  • Tap your guest(s) handle(s) to invite them to your Live Room

  • You can add all 3 guests at once or in a staggered way (for example, you could start with two guests, and add the third later!); you can also swap guests.


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