New Feature: Live Shopping
Updated: Feb 3, 2021
Live Shopping unlocks a new channel to share products with your audience. Now, you can tag products in your live broadcasts. This new feature is even more exciting as Facebook has reported a 70% increase in Live views as creators and brands alike embrace new ways of selling and influencing in our new reality of shopping reimagined.
Live shopping helps you drive purchase consideration in an immersive new channel as you're connecting with your live audience. Live shopping provides your audience with a new way to support you where they already tune in to connect in real-time, taking impulse purchasing to a new level.
With Live shopping you can tag products from your Facebook Shop or catalog before going live and those products will be shown at the bottom of the video for followers to easily learn more and purchase. For more information on how to setup Live shopping, checkout the guide here.