Updated: Sep 16, 2020
Collections in shops let businesses customize the shopping experience, and curate products into themes that tell their brand story.
Customizable Experience: Shops are a place for people to experience the joy of shopping versus the chore of buying. Businesses can use collections to create a shop experience tailored to their followers.
Own Your Brand Story: People experience a brand's story across all of Instagram. Collections are a new way for businesses to own their brand story on Instagram by infusing their look-and-feel and tone of voice into a shop.
In Commerce Manager, you can create custom collections of your products that will live in your Shop on Instagram.
Shop Landing: Collections live at the top of your shop and feature the collection's name and hero image. Collections Landing: Inside a collection features the name, description, hero image, and selected products.
To setup Collections, follow our guide here.