Businesses and creators can add swipe up to “View Shop” to Instagram Stories.
Before you begin:
You must be approved for Instagram Shopping and completed set up before being able to add swipe up to “View Shop” to your stories.
You can customize your Shop in Commerce Manager. During creation, you use swipe up to “View Shop” in addition to 1 product sticker.
Add Swipe Up to "View Shop" to your Story To add Swipe Up to "View Shop" to your Story:
Tap and select Story.
Add a photo or video to your story.
Select the chain icon.
Select Shop. To preview the Shop being featured, tap See Preview.
Tap Send To and select your audience.