You can use Instagram insights to learn more about your account's followers and performance.
/ Overview: A snapshot of all insights available to you in Commerce Manager about your IG Shop, your FB Shop, or both.
/ Performance: Your Shop performance at a Sales, Behavior and Traffic level.
/ Discovery: Understand where your visitors found your shop (Feed, notifications, explore, Facebook Shop…)
/ Product-tagged Content: Understand which Tags performed best in terms of product page views, purchases, adds to cart and adds to wishlist.
/ Catalog: Review how each product and collection from your Catalog are performing.
/ Audience: Understand who your Shop’s visitors are with visitors-specific data: Gender, age, top locations and top languages.
/ Find a glossary for each metric here.