How to: Create a Promotion

Updated: Sep 10

With the holidays fast approaching, chances are you're gearing up run to a promotion. In this article, we'll take you through the two ways to drive sales on Instagram Checkout.


Please note: If you need to enter a coupon code to receive the sale price on your website, let your team at ShopRunner know so we can update our order placement instructions.

/ ​Option 1: Hardcode the Sale Price Change

  • Update your Feed to add in a sale price

  • Note: If you are using scraping instead of Feed, price changes will take up to 24 hours to be shown on Instagram.

/ ​Option 2: Add a Promotion in Commerce Manager

  • Facebook currently supports a percentage off on either the entire shop or a subset of the shop.

How to Add A Promotion 1. Select Promotions > Promotions from the left navigation of Commerce Manager:

2. Create new promotion:


3. Select percentage off + run dates:


4. Select all Instagram products or create a product set of specific products for the promotion:

5. Name your promotion. Note: Customers will see this name on the Instagram post.

6. Review and Publish.

#HowTo #Promotions #Promotion #CreatingASale