Expert Tips: 4 Ways to Promote your Shop on Instagram

1. Show your Audience How to Buy Step-by-Step

Before launch, generate excitement by using the Stories feature to teach your followers how to use Instagram Checkout step-by-step. Save the Story in your highlights section for new followers to reference when they visit your brand's account. Educating future customers not only promotes discoverability, but also helps to establish confidence that Instagram Checkout is a reliable, new way to shop.


2. Tease Product Launch

Create a "co-branded" marketing campaign with an upcoming product launch, featuring your shop's Instagram Checkout capabilities. Pairing the Instagram Checkout announcement with an exciting product launch gives the announcement extra visibility it wouldn't otherwise had.


3. Run Instagram Shopping Ads

Instagram Shopping lets businesses tag products directly in their posts to make it easier for people to discover and engage with products. Advertisers can now use Shopping posts as ads for campaigns created in Ads Manager. Shoppers that tap on these ads will be taken to a product description page within Instagram and can proceed to purchase from your business’ mobile site.

When you run a Shopping post as an ad, the ad will show the products that were originally tagged in the organic media.


Before you begin

  • Choose an existing Shopping post to run as your ad creative. OR

  • Create an organic Shopping post in the Instagram app by tagging products from your catalog.

  • You can use a single image post or carousel for your Shopping Ads.

To run an Instagram Shopping ad:

  1. Go to Ads Manager.

  2. Select +Create

  3. Choose an objective (brand awareness, reach, post engagement, link clicks, conversions are available for this format).

  4. Select an audience.

  5. Select Edit Placements and select Instagram Feed or Instagram Explore as the only placement.

  6. At the ad set level, select Use Existing Post.

  7. Choose the Shopping post you’d like to run as an ad.

  8. Finish the details for your ad and select Continue.

4. Don't Forget the Power of Hashtags

Instagram hashtags continue to be an effective strategy for boosting the discoverability of your content. They also help your brand to appear in the Search & Explore tab, which has an exclusive "Shop" section, and with over 1B+ Instagram accounts active every single month, the more visible you can appear, the better.


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